When it comes to your website, first impressions matter — a lot. A few seconds of frustration can cost you a lead, a customer, or a repeat sale.
If your traffic is steady but conversions are underwhelming, you might be falling victim to one (or more) of the most common website conversion killers.
Let’s break down the five biggest culprits—and how to eliminate them.
1. Slow Page Load Times
Why it’s killing conversions:
Nearly half of users expect a website to load in 2 seconds or less. If your site takes longer, people will bounce before they even see what you offer. Search engines notice, too—slow sites get penalized in rankings.
How to fix it:
Compress images and use next-gen formats like WebP
Leverage browser caching
Use a reliable, fast web host
Minimize code and eliminate unnecessary plugins
Pro Tip: Use tools like Google PageSpeed Insights or GTmetrix to test your site speed and prioritize the biggest red flags.
2. Confusing Navigation
Why it’s killing conversions:
If visitors can’t find what they’re looking for quickly, they’ll leave. Menus that are cluttered or hard to find frustrate users and derail the path to purchase.
How to fix it:
Use clear, intuitive menu labels
Limit top-level navigation to 5–7 core items
Include a prominent search bar
Make important pages easy to access (“Shop,” “Contact,” “About”)
Think like a visitor: Can someone get from your homepage to your best-selling product in just a few clicks?
3. No Clear Call-to-Action (CTA)
Why it’s killing conversions:
If users don’t know what to do next, they’ll do nothing. Every page should guide them toward a specific action.
How to fix it:
Use large, visually distinct CTA buttons
Make your CTA text action-oriented (“Shop Now,” “Get Your Free Sample”)
Avoid cluttering the page with competing CTAs
Place CTAs above the fold and repeat them lower on the page
Clarity beats cleverness: The best CTAs tell users exactly what to do and what they’ll get.
4. Poor Mobile Experience
Why it’s killing conversions:
More than half of all web traffic comes from mobile. If your site isn’t mobile-friendly, you’re losing business.
How to fix it:
Use responsive design
Ensure tap targets are large enough for fingers
Simplify navigation and avoid pop-ups that are hard to close
Test your site on multiple devices and browsers
Reminder: A mobile-optimized site isn’t optional anymore—it’s expected.
5. Lack of Trust Signals
Why it’s killing conversions:
If your site looks untrustworthy or lacks credibility, visitors won’t feel safe making a purchase or sharing their info.
How to fix it:
Display reviews and testimonials
Add trust badges (SSL, secure checkout, money-back guarantees)
Include real contact info and a professional “About” page
Maintain consistent, high-quality branding
Trust is earned in seconds. A clean, credible site builds confidence and drives conversions.
Final Thoughts
Every click counts. By fixing these five conversion killers—slow load times, poor navigation, vague CTAs, weak mobile experiences, and lack of trust signals—you create a smoother experience that turns more visitors into customers.
Need help improving your website’s performance?
Contact the team at DiBella — we specialize in high-performing, conversion-optimized websites that drive results.